Who I Work With
Sectors
I tend to work with established businesses; the ones doing well but feeling like their marketing is a bit all over the place. Their businesses are often built on referrals and reputation. They’ve reached a point where they know they should be doing more… but don’t have a clear plan of what that looks like. They are solid businesses that now need their marketing to catch up. Here are a few key sectors I work with.
Tourism & Hospitality
Full Bookings One Month… Quiet The Next
Tourism and hospitality businesses often run on peaks and dips; one month you’re fully booked, the next feels far too quiet.
Marketing tends to be reactive; something you turn to when bookings slow down, rather than something that consistently drives them. The result is unpredictable enquiries, over-reliance on peak seasons or third-party platforms, and a lot of guesswork around what’s actually working.
I bring structure and direction to your marketing so it supports steady, consistent demand. That means creating a clear seasonal plan, sharpening your messaging to sell the experience, and improving how your website and content convert interest into bookings.
Instead of scrambling to fill gaps, you have a strategy that keeps people coming in year-round.
Some clients I have helped in this space:
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Whitlingham Country Park
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West Lexham
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Barnham Broom Hotel
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Dairy Farms
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Norwich Theatre
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Hall Farm Cottages
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Royal Norfolk Show
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Bloomin Lovely Barn
Construction & Interiors
Plenty Of Work… But Marketing Feels Hit And Miss
Construction and interiors businesses are often busy; but growth tends to rely on referrals, word of mouth, or the occasional spike from ads.
When things slow down, marketing becomes reactive; rushed posts, quick campaigns, or relying on platforms that don’t fully reflect the quality of your work. The result is inconsistent enquiries, projects that aren’t always the right fit, and a pipeline that’s hard to predict.
I bring structure and direction to your marketing so it consistently attracts the right kind of projects. That means clarifying your positioning, showcasing your work in a way that builds trust and desire, and improving how your website and content convert interest into enquiries.
Instead of relying on luck or last-minute activity, you have a strategy that builds a steady, higher-quality pipeline.
Some clients I have helped in this space:
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Festival of Architecture Norwich & Norfolk
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Resins 'R' Us
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Anglian Demolition
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PSquared Quantity Surveyors
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Anglia Kitchens & Bedrooms
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S Lusher Building & Groundworks
Professional Services
Expertise Isn’t The Problem… Visibility Is
Professional service businesses are built on expertise; but that expertise isn’t always coming across in their marketing.
Growth often relies on referrals and existing networks, while marketing feels inconsistent, unclear, or overly reliant on occasional activity. When new enquiries are needed, it can feel like starting from scratch each time.
I bring structure and direction to your marketing so it consistently communicates your value and attracts the right clients.
That means sharpening your positioning, simplifying your messaging, and creating a clear plan that turns your expertise into visible, trusted authority.
Instead of relying on word of mouth alone, you have a strategy that generates steady, high-quality enquiries.
Some clients I have helped in this space:
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Brancaster House Financial Planning
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ATI Tanks
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CIM Signs
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Evolve Business Services
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Ace Septic Tank Services
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Wallis Shipping
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Conserve Energy
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Marshalls Waste
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Energie Solutions
Not-For-Profit & Charities
Big Mission… But Hard To Stay Visible
Not-for-profit organisations and charities are driven by purpose; but marketing often takes a back seat to delivery.
Time, budget and resource are stretched, so activity can feel inconsistent or reliant on key moments like campaigns, events or funding rounds. That can make it difficult to stay visible, attract ongoing support, and clearly communicate the impact you’re making.
I bring structure and direction to your marketing so your message is clear, consistent and compelling.
That means simplifying how you communicate your impact, creating a plan that keeps you visible year-round, and making it easier for people to engage, support and take action.
Instead of starting from scratch each time, you have a strategy that builds awareness, trust and momentum over time.
Some clients I have helped in this space:
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Norwich Historic Churches Trust
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Hey Girls
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The Feed
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Norfolk Community Foundation
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Priscilla Bacon Hospice
- Coastal Health & Wellbeing
- Open Road
- Babergh Council
