SEO

You've built a snazzy website, it's gorgeous, it works well... but how do people find it? Getting to the top of page one is an art form. In this session we'll explore the top 10 tips to help get your website to page one. 

Powering to page one: 10 SEO tips to help you get to the top of Google and stay there

Duration: 2 hours

Introduction to SEO 

• Definition of SEO
• Importance of SEO for small businesses
• Key goals of SEO

Understanding Search Engine Algorithms

• How search engines work
• Basics of search engine algorithms
• Major search engine ranking factors

Keyword Research

• Importance of keyword research
• Tools for keyword research
• Exercise: Conducting keyword research for your business

On-Page SEO

• Optimising title tags and meta descriptions
• Creating high-quality content
• Internal linking strategies

Off-Page SEO

• Importance of backlinks
• Building backlinks ethically
• Social media for SEO

Local SEO

• Importance of local SEO for small businesses
• Optimising your Google Business Profile listing
• Getting local citations (online listings)

Technical SEO

• Importance of technical SEO
• Improving site speed
• Mobile optimisation
• Conducting a technical SEO audit

Measuring and Tracking SEO Performance

• Key performance indicators (KPIs) for SEO
• Tools for measuring SEO performance
• Setting up Google Analytics and Google Search Console

Conclusion and Next Steps

• Recap of ten key takeaways
• Additional resources for further learning

These exercises will provide practical hands-on experience and enable you to apply the SEO concepts learned during the course to youe own business.