Hi, I'm Rechenda.

 

I'm a CIM and CIPR-qualified marketing strategist, trainer and speaker with more than 20 years' experience helping businesses grow.

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I've launched and scaled my own marketing agency, worked with over 100 businesses and supported organisations across a wide range of sectors; from family businesses and professional services to charities and national events.

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But if there's one thing those 20 years have taught me, it's this:

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Most businesses don't have a marketing problem.

 

They have a decision-making problem.

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They're overwhelmed by advice.

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Pulled in every direction.

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Posting because someone said they should.

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Trying the latest trend.

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Paying agencies.

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Buying courses.

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Running ads.

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Yet still asking...

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"Why isn't our marketing working?"

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That's why I created The Marketing Shift.

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What is The Marketing Shift?

 

The Marketing Shift is a different way of thinking about marketing.

 

It's about stepping back before rushing forward.

 

It's about replacing guesswork with better decisions.

 

It's about getting back in the driving seat of your marketing, instead of feeling like you're constantly reacting to trends, algorithms and everyone else's opinions.

 

Because successful marketing isn't about doing more.

 

It's about doing the right things, for the right people, at the right time.

 

That's the shift.

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Why I Created It

 

For years I ran a successful marketing agency.

 

It started in a garden shed and grew into a thriving business with a team, offices, award nominations and clients across Norfolk and beyond.

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On paper, everything looked great.

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But over time I became frustrated by what marketing had become.

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Too much noise.

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Too much pressure to be everywhere.

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Too many businesses spending money on tactics without ever stopping to ask whether they were the right tactics in the first place.

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I realised my favourite part of every client relationship wasn't managing social media or writing campaigns.

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It was sitting around a table, asking the difficult questions, challenging assumptions and helping business owners make better decisions.

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That's where I add the most value.

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So I made a change.

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Today I don't build businesses around retainers or endless content plans.

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Instead, I help business owners pause, think differently and create marketing that genuinely supports the life and business they want to build.

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Who I Work With

 

I work with business owners who know they need to market their business but don't want to waste time or money chasing every new idea.

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Many of my clients are established businesses or startups that have reached a point where they're ready to be more intentional.

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They don't need another marketing guru.

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They need someone who'll challenge their thinking, simplify the options and help them make smarter marketing decisions.

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If you're looking for someone to post on social media without asking questions, I'm probably not the right fit.

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If you're ready to make The Marketing Shift, I'd love to work with you.

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How We Can Work Together

 

Whether you're looking for a fresh perspective or a complete reset, there's a place to start.

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The Marketing MOT

 

A professional review of what's working, what isn't and where your biggest opportunities lie.

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The Marketing Pit Stop

 

A focused one-to-one strategy session where we step away from the day-to-day, rethink your marketing and build a practical 90-day action plan.

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The Marketing Log Book

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Your complete content planner, packed tools to help you take control of your marketing.

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The Marketing Shift Workshop

Interactive workshops for business owners and organisations looking to make better marketing decisions together.

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Ready to Get Back in the Driving Seat?

 

Marketing shouldn't leave you feeling overwhelmed.

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It should give you confidence.

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If you're ready to stop guessing, start planning and make better marketing decisions, let's make your Marketing Shift together.