PR

PR is no longer about schmoozing Fleet Street journalists over boozy lunches (although that does sound fun). When mastered correctly, media coverage can save you thousands of pounds on advertising. Join us for this interactive session to learn how to identify stories, how to find the right media sources, write a press release, and how to pitch your ideas to get those all-important column inches.

The new public relations: how to get new eyeballs on your business by building relationships with the right media partners

Duration: 2 hours

Introduction 

• Welcome and overview of the course
• Importance of PR for business growth

Understanding PR 

• What is PR and why does it matter?
• Different types of PR (print, TV, radio, podcasts, YouTube, social influencers)
• The role of PR in business promotion

Print Media

• Strategies for getting featured in newspapers and magazines
• Crafting effective press releases
• Building relationships with journalists and editors
• Exercise: Draft a press release for your business

TV and Radio

• Pitching your story to television and radio stations
• Preparing for TV and radio interviews
• Leveraging local media opportunities
• Exercise: Create a pitch for a TV or radio appearance

Working with Podcasters

• Identifying relevant podcasts for your industry
• Approaching podcasters for guest appearances
• Preparing for podcast interviews
• Exercise: Craft a pitch for a podcast interview

Collaborating with YouTubers 

• Finding and connecting with YouTube influencers
• Creating engaging content for YouTube collaborations
• Measuring the impact of YouTube partnerships
• Exercise: Plan a YouTube collaboration pitch

Partnering with Social Influencers 

• Identifying suitable social media influencers
• Building relationships with influencers
• Running influencer marketing campaigns

Trade Media Sources 

• Overview of trade media outlets 
• Tailoring your PR approach
• Using forward features

Case Studies and Success Stories 

• Real-world examples of businesses that successfully generated free PR
• Lessons learned from successful PR campaigns

Conclusion and Next Steps 

• Key takeaways
• Additional resources and recommended reading
• Other ways to work with us