Why Every Growing Business Needs a Proper Marketing Audit

Why Every Growing Business Needs a Proper Marketing Audit

(And Why This Is the First Step in the Rechenda Does Marketing Framework)

Most businesses don’t have a marketing problem. They have a clarity problem.

They’re busy. They’re visible. They’re “doing marketing”.

But when you ask:

Is it actually driving revenue?

The answer is often… we’re not really sure.

That’s exactly why the first step in my framework is a full marketing audit.

Because before you add more activity, spend more money or jump on the next platform, you need to understand what’s really going on.

The Real Reason Marketing Stops Working as Businesses Grow

Marketing tends to evolve like this:

• You start with a website and a few social posts

• Then you add email, ads, events, networking

• Someone suggests PR, partnerships or flyers

• Tools get added. Lists grow. Platforms multiply

Suddenly, you’re doing a lot… but results feel patchy.

A marketing audit is how we turn scattered activity into a joined-up, conversion-focused system.

This Isn’t a Tick-Box Audit - It’s a Commercial One

When people hear “audit”, they expect:

• A checklist

• A report

• A lot of jargon

That’s not what I do.

The audit in the my programme is designed to answer one question:

Is your current marketing helping or hindering your growth?

Everything we review links back to:

• Revenue

• Capacity

• Scalability

• Risk

  
  

What We Audit (And Why It Matters)

1. Business & Growth Alignment

We start with the basics most businesses skip.

• What are you actually trying to grow?

• Which services or products matter most?

• Who is your most profitable customer?

If marketing isn’t aligned to this, it doesn’t matter how good it looks - it won’t convert.

2. Your Marketing Activity (Digital and Traditional)

I audit everything you currently do, including:

• Website, SEO and content

• Email marketing and CRM

• Social media (organic and paid)

• Print marketing

• Events and networking

• Referral schemes

• Partnerships and collaborations

Each activity is reviewed using a traffic light system:

• 🟢 Working and worth scaling

• 🟠 Inconsistent or underperforming

• 🔴 Not working or not being done at all

This instantly shows where effort and impact don’t match.

3. Target Audience Mapping

Activity alone doesn’t grow a business. The right activity aimed at the right people does.

I map every tactic against:

• Your main audiences

• Their buying stage

• Their decision-making process

This is where most “busy marketing” falls down - doing the wrong thing for the wrong audience at the wrong time.

4. Website & Conversion Performance

Your website isn’t there to exist. It’s there to convert interest into enquiries.

I audit:

• Messaging clarity

• Calls to action

• Lead capture

• User experience

• Conversion leaks

Because traffic without conversion is just noise.

5. Data, Systems & Compliance

Growth breaks weak systems.

We check:

• Email consent and GDPR compliance

• CRM setup and usage

• Automation and follow-up

• Tracking and reporting

This protects your business and improves performance - not one or the other.

What the Audit Gives You (Straight Away)

By the end of the audit, you don’t get a vague “marketing review”.

You get:

• Clear visibility on what’s working

• Confidence about what to stop

• Quick wins you can act on immediately

• A prioritised list of fixes

• A foundation for scalable growth

Most importantly, you stop guessing.

Why the Audit Comes First in the Framework

In my framework, the audit comes before:

• Your marketing strategy

• New campaigns

• New content

• New ad spend

• New platforms

Adding more activity to a broken system creates waste.

The audit gives us:

• Focus

• Direction

• Evidence

From there, I build you a marketing system that actually works - commercially, compliantly and consistently.

If Your Marketing Feels Busy but Unpredictable…

That’s usually your sign.

Not to do more.But to step back, audit properly and rebuild with intent.

That’s exactly what my audit is designed to do.

Because marketing that drives your bottom line doesn’t start with tactics. It starts with an audit and clear strategy.