Marketing Resources for Growing Businesses

AI has changed marketing forever. Content is faster. Ads are cheaper to launch. Design is easier than ever. Everyone now has access to tools that used to be out of reach. Which means one thing for growth-stage businesses in 2026: standing out matters more than ever. These are the five essential marketing tactics I see driving real growth, and why human connection now beats automation alone . 1. Event & Experiential Marketing (Your Human Advantage in the Age of AI) In a world

If you ask most businesses how they measure marketing, the answer is usually a list of numbers. Leads. Clicks. Impressions. Followers. Open rates. And yet…Many of those same businesses still say: “Our marketing isn’t really working.” That’s because numbers alone don’t tell you whether marketing is doing the right job . This is where strategic outcomes  matter more than isolated KPIs. KPIs Aren’t the Problem: How We Use Them Is Let’s be clear: KPIs aren’t bad. The problem is w

(And Why It’s the Difference Between Busy Marketing and Business Growth) Strategic marketing is one of those phrases that gets used a lot, but rarely explained properly. Most businesses think  they’re doing it. In reality, they’re doing activity . Posting content.Running ads.Attending events.Sending emails. And yet… results are inconsistent. That’s where strategic marketing comes in. Strategic Marketing: The Simple Definition Strategic marketing is the process of aligning yo

Let’s address the elephant in the room. A lot of businesses didn’t deliberately break GDPR. They inherited an issue. You take over a role. A new marketing manager starts. you do an MBO and the previous owner used to buy email lists. A CRM is already “full of contacts”. And somewhere along the way, email lists were bought  or uploaded by a predecessor, and campaigns have been going out ever since. This is far more common than people admit. First: the uncomfortable truth Under

Why Every Growing Business Needs a Proper Marketing Audit (And Why This Is the First Step in the Rechenda Does Marketing Framework) Most businesses don’t have a marketing problem. They have a clarity problem . They’re busy. They’re visible. They’re “doing marketing”. But when you ask: Is it actually driving revenue? The answer is often… we’re not really sure . That’s exactly why the first step in my framework is a full marketing audit . Because before you add more activity, s

If you’re a growing business, you’ve probably tried a bit of everything when it comes to marketing - social media, flyers, networking, ads, maybe even a billboard if you were feeling bold. And yet… enquiries haven’t grown in the way you expected. M ost businesses don’t have a marketing problem - they have a conversion problem. You're visible, but you’re not converting that visibility into paid business. So in this article, let’s break down the real ROI of the main digital an

Bringing Tourism Businesses Together: A Brilliant Day of Placemaking, Creativity and Collaboration in the Stour Valley Yesterday, I had the pleasure of facilitating a placemaking and tourism marketing workshop  for Babergh District Council - and what a fantastic session it was. Over 15 tourism businesses  from across the Dedham Vale and Stour Valley came together: large attractions and travel lines, artisan makers, accommodation providers, galleries, studios, cafés, heritage

So here’s the truth - running a small business can be a lot. You’re spinning plates, keeping clients happy, managing finances, and somewhere in there trying to find time to think  about the bigger picture. That’s exactly why I created the Business Reset & Recharge Retreat  — a one-day experience designed to help business owners like you step back, breathe, and reset  your direction for the months ahead. The Business Reset & Recharge Retreat at West Lexham And where better to

So you’ve been playing around with ChatGPT or another AI tool - maybe you’ve asked it to write a social post, a caption, or even a bit of web copy. But let’s be honest… the results can be hit or miss . That’s because AI is only as good as the prompts you feed it. The 10 AI Prompts You Should Ask For Marketing Your Small Business Think of it like hiring a virtual marketing assistant; if you don’t give clear direction, it’ll do something , but not necessarily what you need. So,

Last Friday, we had another fabulous Goal Getter Club meet-up , and what a morning it was! Small business owners from across Norfolk came together over coffee, pastries and plenty of conversation to share where they’re at right now, swap ideas, and get that all-important sense of focus before the end of the year. A Chat About Financial Goals Our guest speaker was Nick Halls , Director at Brancaster House Financial Planning , who joined us for a brilliant Q&A session all about

Norfolk Networking Event for Small Business Owners What a fantastic morning we had at The Dial House, Reepham for our second ever Goal Getter small business event! It was wonderful to see over 20 Norfolk business owners come together to connect, learn, and grow as part of my exciting, emerging community. The energy in the room was brilliant! The buzz of conversation confirmed just how needed these relaxed, inclusive, and practical meet-ups are. Diving Deep into Branding and

Hello fellow small business owners! As the leaves turn golden and the pumpkin spice lattes appear (whether you love them or hate them), October officially kicks off the make-or-break fourth quarter. October is a golden opportunity to connect with your audience on a deeper level, build excitement, and prepare for the festive season and some crucial financial shifts. If you're wondering what to post, share, or write about this month, you've come to the right place.

I've been working with small businesses for over three years, helping them with their marketing. I’ve seen first-hand the confusion and frustration that comes with this question. I've created over 30 websites for my clients. I know that understanding the true cost isn't just about the initial price tag; it’s about finding a solution that works for you, your business, and your budget in the long term. Let’s break down the real costs of a website for small business owners in t

Running a small business can feel like you’re carrying the whole world on your shoulders. You’re juggling sales, marketing, finance, operations and somehow, you’re also meant to be the visionary leader. The truth is, you don’t have to do it all alone. In fact, the most successful small business owners know a secret: your network is your biggest asset. Networking Tips Networking is about building relationships that fuel your business with opportunities, support, and grow

For a small business, marketing can often feel like a series of disjointed tasks; a social media post here, a leaflet there. Without a clear plan, these efforts can be inefficient, leading to wasted time and money. A well-thought-out 12-month marketing plan is your roadmap to success, aligning every action with your ultimate business goals.

As a marketing consultant, my job is to help business owners like you cut through the noise and get real results. But let's be honest,...

eeling overwhelmed by marketing? You're not alone. Most small business owners in the UK wear multiple hats, and while you know marketing is absolutely crucial for growth, figuring out where to start, what to do, and how to do it effectively can feel like navigating a dense fog.

The Pain of Not Having a Plan Running a business without a written marketing plan often feels like: Throwing spaghetti at the wall to...