About Me

About Me

 

Most business owners aren’t short on ideas; they’re short on direction.

​

They’re posting, tweaking, trying things… but nothing feels joined up. Marketing becomes reactive, inconsistent, and quietly frustrating.

​

That’s where I come in.

​

I Don’t Just “Do Marketing”

​

I work with business owners who are tired of guessing.

 

The ones who know their business is good; but their marketing isn’t reflecting it yet. Instead of jumping straight into content, ads or design, I start with strategy.

Because without that, you’re just adding more 'stuff'.

​

What I do is help you step back, see the full picture, and build a plan that actually makes sense for your business, your goals, and your capacity.​

​

My Approach

 

Simple, but not always easy:
 

• Get clear on what you’re actually trying to achieve

• Strip away what isn’t working

• Focus on the few things that will move the needle

• Build a plan you can realistically stick to

No overcomplicated funnels. No, “you should be on every platform”. Just clear, fabulous, focused marketing that works.
 

What That Looks Like In Practice

 

One client came to me after months of “doing everything right” - posting regularly, running ads, updating their website - but not seeing results. 

Within a few weeks, we:

​

• Refocused their messaging around what actually mattered to their customers

• Simplified their website journey so it was easier to convert

• Stripped back their marketing to a few high-impact activities

 

The result; better quality leads, clearer direction, and far less time wasted on things that weren’t working.

​

Who I Work With

 

I have a finite amount of time and energy, so I only work with a few select businesses.

 

I work best with:
 

• Established businesses that know they need to do marketing properly

• Business owners who are done with winging it or relying on unstrategic advice from freelancers or agencies

• People who value honesty and straight-talking advice

 

If you’re looking for someone to just post on Instagram without questioning anything; I’m probably not the right fit.
 

If you want someone to challenge your thinking and help you build something that actually works; I got you.
 

A Bit About Me

 

I've been doing marketing for over 20 years and hold qualifications from both the Chartered Institute of Marketing and the Chartered Institute of Public Relations. I have scaled an agency; stood in your shoes.

 

Now, I work solo and support a few select companies across East Anglia and beyond that I really vibe with.

 

My work usually sits somewhere between strategy and delivery; helping businesses figure out what to do, and then supporting them as they roll it out.

 

What This Means For You

​

You don’t need more ideas. You need a plan you trust; and the confidence to follow it. That’s exactly what I help you build.

​

Next Step

 

If you’re ready to get clear on your marketing and stop second-guessing everything, book a free discovery call with me. ​​​